Dec 18, 2008
To get into The Spirit of the film’s Christmas Day release, studio Lionsgate and digital media company Big Stage Entertainment developed a mobile app that lets consumers swap the movie’s stars Samuel L. Jackson, Scarlett Johansson, Eva Mendes and others in scenes with their own 3-D images on iPhones, iPods and PCs.
The Spirit iPhone application, which is available for free at Apple’s App Store and at MyCityScreams.com, was designed to appeal to the tech savvy fans of the cult graphic artist/film director, Frank Miller (300, Sin City). Those with the iPhone, can click on their picture, upload it to create a 3-D clone or “@ctor” and then shake the phone to get into scenes and still images. There are six animated scenes and 20 images to choose from.
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