The Spirit at 75, part 2 COMICMIX.com

By Ed Catto

July 6, 2015

In last week’s column I started to explore some of the history and issues of managing a brand in its 75th year. As I mentioned, I have had the privilege of managing several brands with long histories, most notably Oreo. I know how tough it can be to keep a brand respectful to its roots, yet relevant for today’s pa2 Spirit Lorelei Ed Catto: The Spirit at 75, part 2ssionate consumers.

1 The Spirit 347 the school for girls Ed Catto: The Spirit at 75, part 2This week the San Diego Comic-Con will be celebrating the 75th anniversary of Will Eisner’s The Spirit, so I was eager to speak with The Will Eisner Foundation’s Carl and Nancy Gropper. And it made sense because they also live the same town as I do – and we have a fantastic local restaurant for breakfast meetings. And I love breakfast.

I was curious how the Groppers got involved with the foundation, and Carl explained that Will Eisner was his uncle. Growing up, Carl lived in New York City and Eisner lived in White Plains. On weekends, Carl and his brother would visit their uncle in “the country” and sleep over on a pullout couch. Initially, he had no idea who The Spirit was, but he and his brother would stay up late discovering a curious treasure: hardbound collections of the actual Spirit newspaper stories. This was in the fifties, after The Spirit’s weekly adventures had ended.

They both were enthralled with their uncle’s adventures of The Spirit. But they felt like they were the only two Spirit fans in a world that had forgotten the hero.

“Who else knew about the Spirit?” Carl said. “Our friends didn’t. It was ancient history. We were 5, 10 or whatever. There were no <reprinted> collections in those days. We might be reading comics, but they were Superman and Batman.” Nancy agreed and added that she was a fan of Archie and Veronica at that time.

Carl explained further that during this period, Eisner was focused on “running the business”, meaning his studio, PS Magazine and the booklets he’d regularly create for Fortune 500 companies. “He was a businessman. Man, was he a businessman!” said Carl.

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Copyright 2015 Will Eisner: A Spirited Life by Bob Andelman

About Bob Andelman @andelman (Twitter)

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 15 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).