By Ed Catto, ComicMix.com
June 29, 2015
Back in 1976 I loved comics (big surprise) but I didn’t really know who Will Eisner was. I didn’t know who The Spirit was either. But I still kind of got the gag on the cover of The Overstreet Comic Book Price Guide that year. As you may know, this annual publication has a long tradition of showcasing different artists and characters each year. The Bicentennial was a big deal and everybody was getting in on it. That year, the guest cover artist for The Price Guide was Will Eisner. In order to get into the Bicentennial theme, his Spirit cover portrayed The Spirit’s supporting cast in patriotic regalia and the subtitle became The Spirit of ’76.
I know. That’s a long run for a short slide.
Over the years I’ve learned what a brilliant visionary and hard-working guy Will Eisner was, and I’ve read and re-read so many of his fantastic stories. And here we are now, nearly 40 years later, celebrating the 75th anniversary of Will Eisner’s signature character, The Spirit. It makes me wonder – how can one manage a brand like this with 75 years of history? America’s favorite cookie, Oreo, was an even older brand I managed for a few years in the 90s and sometimes I found it daunting. When I spoke with Carl and Nancy Gropper, who run the Will Eisner Foundation, I learned about the challenges of managing the legacy of an iconic brand.
As I was doing my research, my pal J.C. Vaughn, Vice-President of Publishing at Gemstone Publishing, alerted me to an intriguing opportunity: to explore the “secret origin” of that Overstreet Spirit of ’76 cover. So next week we’ll focus on the insights from the Eisner Foundation, and this week I have a real treat to share: insights from Robert Overstreet. As you might know, over the years Bob has never really been one for interviews. He’s always preferred personal, one-on-one conversations. That hasn’t changed much, even for the Guide’s 45th anniversary. But Bob Overstreet loves The Spirit, and in particular, that Bicentennial cover.